With so much choice on marketing your business, from social media to fliers; print advertising to radio – how do we pick the right plan for our business to grow? The course takes a look at ROI (return on investment) in advertising and helps understand the differences between stimulative, and directive advertising. The programme also gives thought on ways to health check your existing marketing strategy. Is it attracting the right audience? What is the outcome you anticipate for each advertising medium? Is it footfall? Leads or Sales? Designed for any type of independent business who’s looking to grow their business or brand awareness.
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