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Customer Strategic Excellence

Understanding the Human Buying Psychology

This session sounds a little random, but underpins so much of how we engage with clients and prospects. This session helps you and I understand the mental thought process we go through before making a decision to buy. This interactive and practical session allows you to then see how aligned your steps of your sales process are. Delivered by a certified trainer with a credible track record in sales.

Objective:

Understand the mental thought process that a person goes through before making a decision to buy and how it aligns to a sales process

Agenda: 

  • Human Buying Process
  • Sales Process
  • Building and justifying Value

Events

Date
Jul 3, 2024
Time
8:00 AM
Please use your learning platform to book onto this event.

Related SEEDL Summaries

To Sell is Human: The Surprising Truth About Moving Others

To Sell is Human: The Surprising Truth About Moving Others

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink is a book that challenges the notion that sales is the domain of a select group of individuals with a specific set of skills. In fact, Pink argues that we are all in sales, as we spend a significant amount of our time trying to move others to our way of thinking, whether we are convincing our boss to give us a raise or persuading our children to clean their room.

View To Sell is Human: The Surprising Truth About Moving Others
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a captivating exploration of the irrational behaviours that influence our decision-making processes. Drawing on numerous experiments and research studies, Ariely reveals the hidden factors that drive our choices and challenges the assumption of human rationality in economic decision-making.

View Predictably Irrational: The Hidden Forces That Shape Our Decisions
Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.

View Buyology: How Everything We Believe About Why We Buy is Wrong

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Understanding the Human Buying Psychology

This session sounds a little random, but underpins so much of how we engage with clients and prospects. This session helps you and...

On Demand:
60 minutes
Next Event:
Date
Jul 3, 2024
Time
8:00 AM

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Product
Premium
Duration
60 minutes
Facilitator
Jo Nash
Recommendation
100%
of Users who said they'd recommend this course.
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