Esta sesión suena un poco aleatoria, pero sustenta gran parte de la forma en que nos relacionamos con los clientes y posibles clientes. Esta sesión nos ayuda a ti y a mí a entender el proceso mental por el que pasamos antes de tomar la decisión de comprar. Esta sesión interactiva y práctica le permite ver qué tan alineados están los pasos de su proceso de ventas. Impartido por un formador certificado con un historial creíble en ventas.
comprender el proceso de pensamiento mental por el que pasa una persona antes de tomar la decisión de comprar y cómo se alinea con un proceso de ventas
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To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink is a book that challenges the notion that sales is the domain of a select group of individuals with a specific set of skills. In fact, Pink argues that we are all in sales, as we spend a significant amount of our time trying to move others to our way of thinking, whether we are convincing our boss to give us a raise or persuading our children to clean their room.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a captivating exploration of the irrational behaviours that influence our decision-making processes. Drawing on numerous experiments and research studies, Ariely reveals the hidden factors that drive our choices and challenges the assumption of human rationality in economic decision-making.
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom is a fascinating exploration of the subconscious forces that shape our buying decisions. In this book, Lindstrom draws on extensive research and neuromarketing studies to challenge commonly held beliefs about consumer behaviour and uncover the hidden factors that truly drive our purchasing choices.
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Esta sesión suena un poco aleatoria, pero sustenta gran parte de la forma en que nos relacionamos con los clientes y posibles clientes....