AI is it about to kill SEEDL?

If you saw the front page of the FT yesterday, you can forgive a number of people (concerned for me and the company) asking about the risk of AI on SEEDL (Award Winning Learning Company).
Additionally attending Learning Technologies yesterday in London, I can imagine the concerns could be valid with some of those organisations exhibiting.

Here’s my answer – NO – for SEEDL it’s quite the opposite.

For example, with AI, it will be great for us to speed up research and content development. But here’s the big thing, our clients and users sign up to SEEDL not just for our technology, but for the HUMANS that deliver our content.

I have long campaigned my frustration at dull e-Learning (and webinars for that matter) and the value of making virtual learning a collaborative experience for attendees.

Users of SEEDL will know, despite our audiences being often 100+, each user feels it’s an intimate experience with the webinar host.

One of the most significant benefits of live events is the opportunity for real-time interaction with the presenter. Attendees can ask questions and receive immediate feedback, which enhances their understanding of the topic.

Additionally, live webinars allow for collaboration among participants, which can lead to valuable connections and new ideas.

We often poll users at the start of a subject, to gain any nuanced learning objectives for their attendance, meaning often an event feels quite unique each time, depending on the angles pushed by the audiences. Questions from the audience, guide our thinking, enriching the experience for all.

There are some fantastic virtual learning companies out there, some offering boutique relationships with their clients, and there’s also SEEDL. We’re unique in our space of the unlimited nature of subscription services accessing live broadcasts, coupled with our recorded, and on-demand content. Maybe the on-demand can be enhanced by AI, but what can’t be replicated is those stories, those experiences, those human connections between our brilliant subject matter experts, and our users and customers.

AI is no doubt a risk in some areas, but our personal opportunity to benefit from it, from learning amongst other things, will I hope be celebrated (if tamed over time).

Robots can't smell. Yet.