Selling is more complex than ever before. Sellers who don’t deliver differentiated sales experiences will find it harder to engage today’s customers. This course has been designed to help you take your learning a step further and understand how to tailor your messages to customer roles or communication styles as well as customize the sales message to individual priorities and goals of the customer? You will learn how to guide the customer through the buying process, reinforcing the value, and in turn, excel at influencing buyer decision making, to achieve high performance.