Welcome to Summaries, Books Summarised!

"Built to Last: Successful Habits of Visionary Companies" is a groundbreaking book authored by Jim Collins and Jerry I. Porras, originally published in 1994 and updated in 2004. The book is a seminal work in the realm of business literature and explores the enduring success of iconic companies. Over the course of extensive research, the authors aim to uncover the common traits and principles that have contributed to the long-term success of these visionary organisations.

Branding Pays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a comprehensive guide that provides readers with a step-by-step framework to reinvent and enhance their personal brand. Kang, a branding expert, shares her expertise and insights to help individuals define their unique value proposition, craft a compelling brand message, and effectively communicate their brand to achieve career success.

Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss by Mary Abbajay is a comprehensive guide that offers practical strategies for effectively managing the boss-employee relationship and advancing in your career. Abbajay provides insights, tools, and techniques for navigating various types of bosses, building strong relationships, and achieving success in the workplace.

Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mark Murphy introduces a unique approach to hiring that goes beyond skills and focuses on assessing candidates' attitudes and cultural fit. Murphy argues that hiring individuals with the right attitude is essential for long-term success and offers practical strategies for identifying and selecting candidates with the desired attitude.

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know by Jeffrey Gitomer is a book that challenges the traditional notion of customer satisfaction and highlights the importance of building customer loyalty. Gitomer argues that customer satisfaction alone is not enough to create long-term success for businesses; instead, organisations should strive to cultivate customer loyalty, which leads to repeat business, positive word-of-mouth, and sustainable growth.