Human Buying Psychology

Understand the buying process and what motivates people to buy. This will help you better understand how we engage with clients and prospects. This session helps you and I understand the mental thought process we go through before deciding to buy.

Objective.

Understand the mental thought process that a person goes through before making a decision to buy and how it aligns to a sales process

Agenda:

Buying Motives
Building and Justifying Value
Human Buying Process
Sales Process

Events

Date
Nov 3, 2023

Time
8:00 AM

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Related Summaries

To Sell is Human

"To Sell Is Human: The Surprising Truth About Moving Others" by Daniel H. Pink is a book that challenges the notion that sales is the domain of a select group of individuals with a specific set of skills. In fact, Pink argues that we are all in sales, as we spend a significant amount of our time trying to move others to our way of thinking, whether we are convincing our boss to give us a raise or persuading our children to clean their room.

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Duration

60 Mins

Facilitator

Jo Nash