Crisis Management: Planning for the Inevitable by Steven Fink is a foundational book on crisis management, offering a detailed guide on how businesses and organisations can anticipate, prepare for, and effectively respond to crises. Fink, a leading expert in the field, argues that crises are not random or unpredictable events but rather inevitable occurrences that organisations must proactively manage. He provides practical strategies to minimise damage, protect reputations, and ensure business continuity during turbulent times.
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry is a comprehensive guide that provides sales professionals with valuable insights and practical techniques for using questions effectively to uncover customers' needs and motivations. Through a strategic questioning process, the book offers a roadmap for engaging customers, building rapport, and generating successful sales outcomes.
"The Challenger Sale" by Brent Adamson and Matthew Dixon is a ground-breaking book that challenges traditional sales methods and offers a new approach to selling based on research of high-performing salespeople.
Personal Branding for Dummies by Susan Chritton is a comprehensive guide that demystifies the concept of personal branding and provides practical advice for individuals looking to develop and enhance their personal brand. The book offers step-by-step instructions, actionable strategies, and real-life examples to help readers understand the importance of personal branding and how to effectively communicate their unique value to the world.
Cybersecurity and Cyberwar: What Everyone Needs to Know" by P.W. Singer and Allan Friedman is a comprehensive guide to understanding the key issues and challenges in cyber security and cyber warfare. The book provides a clear and accessible overview of the history, technology, and policy issues surrounding cyber security.
Nathaniel Branden’s The Six Pillars of Self-Esteem is a foundational book on understanding, developing, and maintaining self-esteem. Branden, a psychotherapist and pioneer in the study of self-esteem, defines it as "the reputation we acquire with ourselves." He argues that self-esteem is essential for psychological well-being, success, and fulfilment. The book outlines six fundamental pillars that support healthy self-esteem and provides practical exercises to help integrate them into daily life.