Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a captivating exploration of the irrational behaviours that influence our decision-making processes. Drawing on numerous experiments and research studies, Ariely reveals the hidden factors that drive our choices and challenges the assumption of human rationality in economic decision-making.
"The Relaxation Response" is a self-help book written by Dr. Herbert Benson, a medical doctor and researcher at Harvard Medical School. The book is based on Benson's research into the physiological effects of stress and the body's natural response to relaxation.
"Customer-Centric Selling" by Michael T. Bosworth and John Holland is a comprehensive guide that redefines the traditional sales approach by placing the customer at the centre of the selling process. This influential book provides sales professionals with a strategic framework designed to align with the needs, interests, and preferences of modern buyers. Bosworth and Holland emphasise the importance of understanding the customer's perspective, fostering meaningful relationships, and creating value throughout the sales journey.
"Getting Things Done: The Art of Stress-Free Productivity" is a book by David Allen that offers a comprehensive system for managing tasks and projects in a stress-free manner. The book is based on the premise that most people have too many demands on their time and attention, and that it is essential to have a reliable system in place to manage these demands effectively.
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink is a book that challenges the notion that sales is the domain of a select group of individuals with a specific set of skills. In fact, Pink argues that we are all in sales, as we spend a significant amount of our time trying to move others to our way of thinking, whether we are convincing our boss to give us a raise or persuading our children to clean their room.
The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity by George Couros is a dynamic and insightful book that focuses on fostering a mindset of innovation in education, leadership, and personal growth. George Couros, an educator and thought leader, provides a compelling argument for cultivating an innovator's mindset and offers practical strategies for achieving this transformation.